The current customer-centric businesses are always in quest of an expert assistance or highly specialized opinions to get an up-to-date, value-based, and reliable analysis of their customer preferences and choices and to develop a theme-based roadmap or design an effective business strategy for entering or strengthening their positions in the most lucrative markets and gain a competitive edge.
IHR Insights ‘Consulting Services specializes in transforming customer-data driven insights into actionable insights that can deliver clear and quantifiable results for every functional area within the client’s business organization. Our large pool of expertise consultants with years of experience across various industries have enabled numerous distinguished clienteles to gain either the first-mover advantage in various most-promising or high growth potential markets or to maintain their brand uniqueness in remunerative matured markets by helping them in devising and implementing value-enhanced market intelligence data backed market winning or conquering strategies that ensure profitable and sustainable growth. The customized or tailored business strategies provided by our expert research consultant panel has enabled several industrial clients to efficiently mitigate the challenges associated with their industry and triumphantly achieve their envisioned business objectives or goals.
Some of the major objectives of our Consulting Services are
Business growth and market expansion
Our comprehensive market opportunity assessment studies help to identify the high growth potential or most promising specific markets and to devise victorious Go-to-Market strategy for clients.
Our detailed market study encompasses an exhaustive
- Domestic and Global Market Landscape Analysis: to understand the client specific market potential
- Segment-wise Market Sizing: for an industry vertical of interest
- Competitive Landscape: to understand major players in the market and their strategies
- Demand Assessment study: to gauge potential demand for the offering
- Prospect Identification: to identify demands/needs of potential customers in the target market
- Go-to-Market Plan: to gain an easier access to new flourishing markets and customer segments
Mapping future trends
Our in-depth analysis of Industry/Trends help in the precise mapping of the dynamic business environment and facilitate clients to lead or spearhead the emerging promising trends of the industry.
Our detailed market study encompasses an exhaustive
- Business Environment Factors- Evaluation of technological advancements and upcoming trends, factors that can impede or expedite market growth, regulations, policies associated with the specific market
- Value Chain– Develop an economical and streamlined or optimized business to increase profitability
- C-Level Survey- Tap the extensive knowledge or wisdom of highly influential and experienced C-level executives on various business avenues for confident and better business planning
Competitive benchmarking
An extensive study of the products, strategies, competencies, and success factors of the prominent competitors in the industry.
Our detailed market study encompasses an exhaustive
- Domestic and Global Market Landscape Analysis: to understand the client specific market potential
- Segment-wise Market Sizing: for an industry vertical of interest
- Competitive Landscape: to understand major players in the market and their strategies
- Demand Assessment study: to gauge potential demand for the offering
- Prospect Identification: to identify demands/needs of potential customers in the target market
- Go-to-Market Plan: to gain an easier access to new flourishing markets and customer segments
Thus, our comprehensive Consulting Service Suite offers the following
C-Level Executive Survey
Determine Current & Future Trends to understand the global perspective on various emerging or up-coming technologies and their impact on the market
Customer Satisfaction & Loyalty Management
CSAT Survey (In House Primary Team) to understand customer needs and pain points
Account Profiling & Prospect Identification
Support marketing and sales team by providing value added details; In-depth Account Based Profiling for sales strategy; Merger & Acquisition support
Brand Assessment
Brand Awareness and Perception Brand Positioning (The “Four Wall” Analysis)
Validation, Concept & Price Testing
Evaluate consumer response to a product/service concept prior to its launch by gaining an in-depth understanding of consumer behavior toward existing similar product or service offerings.
Go-to-Market Strategy
Developing a clear plan or an actionable roadmap to enter new thriving markets or fuel growth in matured markets through an exhaustive evaluation of Customer Segmentation, Channel Strategies, Marketing Strategies, Competitive Landscape and Demand Forecasting
Market Opportunity Assessment & Forecasting
Market sizing and Demand Forecasting; Assessment of market needs and customer pain points, Trends and factors driving or hindering the Market; ascertain the key decision drivers; Sales Channel; Business Avenues Tracking