Significant factors influencing the digital signage market include an increase in demand for bright and power-efficient display panels, fast digitization and a drop in demand for traditional billboards, as well as an increase in demand for 4K and Ultra-HD devices. However, the deployment of widescreen alternatives such as projectors stifles worldwide market growth.
In contrast, developing display technologies like as micro LED and quantum dots, as well as a surge in the inclination of electronic behemoths for large-screen displays, provide lucrative potential for the digital signage business. During the projected period, each of these reasons is expected to generate digital signage market potential.
The increased inclusion of gesture recognition is driving the market CAGR for digital signage. Consumers may now connect with ads and entertainment firms in new ways thanks to digital signage. Several manufacturers are engaged in research and development to create and build display processors that include gesture recognition technology. There is a growing demand for digitised product and service advertising in order to successfully capture the attention of the target audience.
Gesture recognition technology is expected to be the most widely used in digital signage systems. The automobile and transportation industries are the primary users of this technology. This technology may be used without touching the screen by executing recognisable hand and finger motions in the given space. Gesture recognition may be used to recognise 3D designs, and hand movement can be used to interface with the system. As they minimise the supremacy of displays in front of the user’s face, an invisible user interface and gesture technology with digital signage can help revolutionise the way customers engage with technology. In the educational system, gesture-enabled digital signage is utilised to make learning more engaging and enjoyable. Digital signage provides benefits such as no paper waste, audience interaction, overcoming geographical limits, dynamic content control and cost-effectiveness, tailored content, and interactive digital signage. Because of its cost-effectiveness and guaranteed return on investment, there is a rising demand in the public and commercial sectors for digital signage in the market. There is a growth in demand for digital signs in the infrastructure business and growing digital technologies to improve brand value. The key constraints impeding the growth of the digital signage industry, however, are a lack of technical skills, high beginning costs, and a lack of standardisation.
Research Methodology:
After secondary research provided a fundamental understanding of the worldwide Digital Signage Market scenario, extensive primary research was carried out. A number of primary interviews were carried out with industry experts from the supply and demand sides, including C- and D-level executives, product managers, and marketing and sales managers of major manufacturers, distributors, and channel partners from tier 1 and tier 2 companies offering Digital Signage Market , as well as personnel from academia, research, and CROs. These interviews were conducted across five major regions: North America, Europe, Asia Pacific, and the Rest of the World (Latin America & the Middle East & Africa). Participants from the supply-side and demand-side participated in about 70% and 30% of the primary interviews, respectively. Through the use of questionnaires, emails, online surveys, in-person interviews, and phone interviews, this main data was gathered.
The segmentation coverage of the study is provided below.
Digital Signage Market based on Offering:
- Hardware
- Software
- Service
Digital Signage Market based on Product:
- Single screen display
- Video wall
- Kisok
Digital Signage Market based on Location:
- Indoor
- Conference room
- Office entrance
- Classroom
- Park
- Others
- Outdoor
Digital Signage Market based on End user:
- Retail
- Education
- Healthcare
- Corporate
- Stadium
- Government
- Others
Digital Signage Market based on Geography:
- North America
- Europe
- Germany
- UK
- France
- Italy
- Spain
- Rest of Europe (RoE)
- Asia Pacific (APAC)
- China
- Japan
- India
- Australia
- South Korea
- Rest of Asia Pacific (RoAPAC)
- Latin America (LATAM)
- Brazil
- Argentina
- Rest of South America
- Middle East and Africa (MEA)
- UAE
- Turkey
- Saudi Arabia
- South Africa
- Rest of Middle East & Africa
Traditional billboards are being phased out due to their lack of variety and high labour costs. Though they might still draw a big audience, they do not draw the same attention as giant screen displays. Digitization has benefited traditional billboards the most. Digitalization boosts market growth by displaying several high-quality adverts in the same place.
Furthermore, it removes the barrier of the audience’s restricted reach. The expansion of the digital signage market is being driven by technological improvements such as location intelligence, an increase in programmatic advertising, and IoT access.
The evolution of display technology has enticed a vast customer base throughout the years. The rapid adoption of 4K or Ultra High Definition televisions in the home sector has raised demand for huge displays. These screens also include connections for connecting other entertainment devices, including as game consoles and home theatre systems. For example, has four HDMI inputs, HDCP2.3, HDMI-CEC, and an HDMI audio return channel (ARC). As a result, the expansion of huge screens and technical advancements such as near field communication drive up demand for digital signage.
Display makers seek improvements that will give them a competitive advantage over rivals as display technology evolves. In comparison to regular LCD and OLED displays, quantum dots displays and tiny LED displays are new technologies with better functionality. These displays are based on classic LCD display systems, with a layer of quantum dots and Micro LEDs included into the LCD or OLED matrix to optimise performance, picture quality, and energy efficiency.
A layer of quantum dots is layered atop a blue LED backlight in quantum dots displays, which provides all of the blue light seen onscreen while also delivering the energy necessary for red and green quantum dots to glow their respective colours. This leads in a more bright picture and a broader colour gamut, which is required for current Ultra-HD screens. These developing technologies that have been integrated into display technology provide profitable potential for the expansion of the digital signage display industry.
The key players profiled in the report include NEC Corporation, Sony Corporation, LG Electronics, Samsung Electronics, Panasonic Corporation, ViewSonic Corporation, Volanti Displays, iSEMC (HHSD), Koninklijke Philips N.V., and Planer System Inc. These key players have adopted strategies, such as product launch, expansion, and partnership to enhance their position in the digital signage market.
- This report illustrates the most vital attributes of the Digital Signage Market, which are driving and providing opportunities.
- This research gives an in-depth analysis of the Digital Signage Market growth on the basis of several segments in the market.
- This report presents the predictions of the past and present trends of the Digital Signage Market.
- This study also presents the competitive analysis, such as key strategies and capabilities of major players of the Digital Signage Market.
List of Tables
TABLE 1. DIGITAL SIGNAGE MARKET VALUE, BY OFFERING, 2021-2030 (USD BILLION)
TABLE 2. DIGITAL SIGNAGE MARKET VALUE FOR HARDWARE, BY GEOGRAPHY , 2021-2030 (USD BILLION)
TABLE 3. DIGITAL SIGNAGE MARKET VALUE FOR SOFTWARE, BY GEOGRAPHY, 2021-2030 (USD BILLION)
TABLE 4. DIGITAL SIGNAGE MARKET VALUE FOR SERVICE, BY GEOGRAPHY, 2021-2030 (USD BILLION)
TABLE 5. DIGITAL SIGNAGE MARKET VALUE, BY PRODUCT, 2021-2030 (USD BILLION)
TABLE 6. DIGITAL SIGNAGE MARKET VALUE FOR SINGLE SCREEN DISPLAY 2021-2030 (USD BILLION)
TABLE 7. DIGITAL SIGNAGE MARKET VALUE FOR VIDEO WALL, BY GEOGRAPHY, 2021-2030 (USD BILLION)
TABLE 8. DIGITAL SIGNAGE MARKET VALUE FOR KISOK, BY GEOGRAPHY, 2021-2030 (USD BILLION)
TABLE 9. DIGITAL SIGNAGE MARKET VALUE, BY LOCATION, 2021-2030 (USD BILLION)
TABLE 10. DIGITAL SIGNAGE MARKET VALUE FOR INDOOR 2021-2030 (USD BILLION)
TABLE 11. DIGITAL SIGNAGE MARKET VALUE FOR OUTDOOR, BY GEOGRAPHY, 2021-2030 (USD BILLION)
TABLE 12. DIGITAL SIGNAGE MARKET VALUE, BY END USER, 2021-2030 (USD BILLION)
TABLE 13. DIGITAL SIGNAGE MARKET VALUE FOR RETAIL, 2021-2030 (USD BILLION)
TABLE 14. DIGITAL SIGNAGE MARKET VALUE FOR EDUCATION, BY GEOGRAPHY, 2021-2030 (USD BILLION)
TABLE 15. DIGITAL SIGNAGE MARKET VALUE FOR HEALTHCARE, BY GEOGRAPHY, 2021-2030 (USD BILLION)
TABLE 16. DIGITAL SIGNAGE MARKET VALUE FOR CORPORATE, BY GEOGRAPHY, 2021-2030 (USD BILLION)
TABLE 17. DIGITAL SIGNAGE MARKET VALUE FOR STADIUM, BY GEOGRAPHY, 2021-2030 (USD BILLION)
TABLE 18. DIGITAL SIGNAGE MARKET VALUE FOR GOVERNMENT, BY GEOGRAPHY, 2021-2030 (USD BILLION)
TABLE 19. DIGITAL SIGNAGE MARKET VALUE FOR OTHERS, BY GEOGRAPHY, 2021-2030 (USD BILLION)
TABLE 20. NORTH AMERICA DIGITAL SIGNAGE MARKET VALUE, BY COUNTRY, 2021-2030 (USD BILLION)
TABLE 21. NORTH AMERICA DIGITAL SIGNAGE MARKET VALUE, BY OFFERING, 2021-2030 (USD BILLION)
TABLE 22. NORTH AMERICA DIGITAL SIGNAGE MARKET VALUE, BY PRODUCT, 2021-2030 (USD BILLION)
TABLE 23. NORTH AMERICA DIGITAL SIGNAGE MARKET VALUE, BY END USER, 2021-2030 (USD BILLION)
TABLE 24. U.S DIGITAL SIGNAGE MARKET VALUE, BY OFFERING, 2021-2030 (USD BILLION)
TABLE 25. U.S DIGITAL SIGNAGE MARKET VALUE, BY PRODUCT, 2021-2030 (USD BILLION)
TABLE 26. U.S DIGITAL SIGNAGE MARKET VALUE, BY END USER, 2021-2030 (USD BILLION)
TABLE 27. CANADA DIGITAL SIGNAGE MARKET VALUE, BY OFFERING, 2021-2030 (USD BILLION)
TABLE 28. CANADA DIGITAL SIGNAGE MARKET VALUE, BY PRODUCT, 2021-2030 (USD BILLION)
TABLE 29. CANADA DIGITAL SIGNAGE MARKET VALUE, BY END USER, 2021-2030 (USD BILLION)
TABLE 30. MEXICO DIGITAL SIGNAGE MARKET VALUE, BY OFFERING, 2021-2030 (USD BILLION)
TABLE 31. MEXICO DIGITAL SIGNAGE MARKET VALUE, BY PRODUCT, 2021-2030 (USD BILLION)
TABLE 32. MEXICO DIGITAL SIGNAGE MARKET VALUE, BY END USER, 2021-2030 (USD BILLION)
TABLE 33. EUROPE DIGITAL SIGNAGE MARKET VALUE, BY COUNTRY, 2021-2030 (USD BILLION)
TABLE 34. EUROPE DIGITAL SIGNAGE MARKET VALUE, BY OFFERING, 2021-2030 (USD BILLION)
TABLE 35. EUROPE DIGITAL SIGNAGE MARKET VALUE, BY PRODUCT, 2021-2030 (USD BILLION)
TABLE 36. EUROPE DIGITAL SIGNAGE MARKET VALUE, BY END USER, 2021-2030 (USD BILLION)
TABLE 37. GERMANY DIGITAL SIGNAGE MARKET VALUE, BY OFFERING, 2021-2030 (USD BILLION)
TABLE 38. GERMANY DIGITAL SIGNAGE MARKET VALUE, BY PRODUCT, 2021-2030 (USD BILLION)
TABLE 39. GERMANY DIGITAL SIGNAGE MARKET VALUE, BY END USER, 2021-2030 (USD BILLION)
TABLE 40. U.K DIGITAL SIGNAGE MARKET VALUE, BY OFFERING, 2021-2030 (USD BILLION)
TABLE 41. U.K DIGITAL SIGNAGE MARKET VALUE, BY PRODUCT, 2021-2030 (USD BILLION)
TABLE 42. U.K DIGITAL SIGNAGE MARKET VALUE, BY END USER, 2021-2030 (USD BILLION)
TABLE 43. FRANCE DIGITAL SIGNAGE MARKET VALUE, BY OFFERING, 2021-2030 (USD BILLION)
TABLE 44. FRANCE DIGITAL SIGNAGE MARKET VALUE, BY PRODUCT, 2021-2030 (USD BILLION)
TABLE 45. FRANCE DIGITAL SIGNAGE MARKET VALUE, BY END USER, 2021-2030 (USD BILLION)
TABLE 46. ITALY DIGITAL SIGNAGE MARKET VALUE, BY OFFERING, 2021-2030 (USD BILLION)
TABLE 47. ITALY DIGITAL SIGNAGE MARKET VALUE, BY PRODUCT, 2021-2030 (USD BILLION)
TABLE 48. ITALY DIGITAL SIGNAGE MARKET VALUE, BY END USER, 2021-2030 (USD BILLION)
TABLE 49. SPAIN DIGITAL SIGNAGE MARKET VALUE, BY OFFERING, 2021-2030 (USD BILLION)
TABLE 50. SPAIN DIGITAL SIGNAGE MARKET VALUE, BY PRODUCT, 2021-2030 (USD BILLION)
TABLE 51. SPAIN DIGITAL SIGNAGE MARKET VALUE, BY END USER, 2021-2030 (USD BILLION)
TABLE 52. ROE DIGITAL SIGNAGE MARKET VALUE, BY OFFERING, 2021-2030 (USD BILLION)
TABLE 53. ROE DIGITAL SIGNAGE MARKET VALUE, BY PRODUCT, 2021-2030 (USD BILLION)
TABLE 54. ROE DIGITAL SIGNAGE MARKET VALUE, BY END USER, 2021-2030 (USD BILLION)
TABLE 55. ASIA PACIFIC DIGITAL SIGNAGE MARKET VALUE, BY COUNTRY, 2021-2030 (USD BILLION)
TABLE 56. ASIA PACIFIC DIGITAL SIGNAGE MARKET VALUE, BY OFFERING, 2021-2030 (USD BILLION)
TABLE 57. ASIA PACIFIC DIGITAL SIGNAGE MARKET VALUE, BY PRODUCT, 2021-2030 (USD BILLION)
TABLE 58. ASIA PACIFIC DIGITAL SIGNAGE MARKET VALUE, BY END USER, 2021-2030 (USD BILLION)
TABLE 59. CHINA DIGITAL SIGNAGE MARKET VALUE, BY OFFERING, 2021-2030 (USD BILLION)
TABLE 60. CHINA DIGITAL SIGNAGE MARKET VALUE, BY PRODUCT, 2021-2030 (USD BILLION)
TABLE 61. CHINA DIGITAL SIGNAGE MARKET VALUE, BY END USER, 2021-2030 (USD BILLION)
TABLE 62. INDIA DIGITAL SIGNAGE MARKET VALUE, BY OFFERING, 2021-2030 (USD BILLION)
TABLE 63. INDIA DIGITAL SIGNAGE MARKET VALUE, BY PRODUCT, 2021-2030 (USD BILLION)
TABLE 64. INDIA DIGITAL SIGNAGE MARKET VALUE, BY END USER, 2021-2030 (USD BILLION)
TABLE 65. JAPAN DIGITAL SIGNAGE MARKET VALUE, BY OFFERING, 2021-2030 (USD BILLION)
TABLE 66. JAPAN DIGITAL SIGNAGE MARKET VALUE, BY PRODUCT, 2021-2030 (USD BILLION)
TABLE 67. JAPAN DIGITAL SIGNAGE MARKET VALUE, BY END USER, 2021-2030 (USD BILLION)
TABLE 68. REST OF APAC DIGITAL SIGNAGE MARKET VALUE, BY OFFERING, 2021-2030 (USD BILLION)
TABLE 69. REST OF APAC DIGITAL SIGNAGE MARKET VALUE, BY PRODUCT, 2021-2030 (USD BILLION)
TABLE 70. REST OF APAC DIGITAL SIGNAGE MARKET VALUE, BY END USER, 2021-2030 (USD BILLION)
TABLE 71. LATIN AMERICA DIGITAL SIGNAGE MARKET VALUE, BY OFFERING, 2021-2030 (USD BILLION)
TABLE 72. LATIN AMERICA DIGITAL SIGNAGE MARKET VALUE, BY PRODUCT, 2021-2030 (USD BILLION)
TABLE 73. LATIN AMERICA DIGITAL SIGNAGE MARKET VALUE, BY END USER, 2021-2030 (USD BILLION)
TABLE 74. BRAZIL DIGITAL SIGNAGE MARKET VALUE, BY OFFERING, 2021-2030 (USD BILLION)
TABLE 75. BRAZIL DIGITAL SIGNAGE MARKET VALUE, BY PRODUCT, 2021-2030 (USD BILLION)
TABLE 76. BRAZIL DIGITAL SIGNAGE MARKET VALUE, BY END USER, 2021-2030 (USD BILLION)
TABLE 77. ARGENTINA DIGITAL SIGNAGE MARKET VALUE, BY OFFERING, 2021-2030 (USD BILLION)
TABLE 78. ARGENTINA DIGITAL SIGNAGE MARKET VALUE, BY PRODUCT, 2021-2030 (USD BILLION)
TABLE 79. ARGENTINA DIGITAL SIGNAGE MARKET VALUE, BY END USER, 2021-2030 (USD BILLION)
TABLE 80. MIDDLE EAST AND AFRICA DIGITAL SIGNAGE MARKET VALUE, BY OFFERING, 2021-2030 (USD BILLION)
TABLE 81. MIDDLE EAST AND AFRICA DIGITAL SIGNAGE MARKET VALUE, BY PRODUCT, 2021-2030 (USD BILLION)
TABLE 82. MIDDLE EAST AND AFRICA DIGITAL SIGNAGE MARKET VALUE, BY END USER, 2021-2030 (USD BILLION)
TABLE 83. SAUDI ARABIA DIGITAL SIGNAGE MARKET VALUE, BY OFFERING, 2021-2030 (USD BILLION)
TABLE 84. SAUDI ARABIA DIGITAL SIGNAGE MARKET VALUE, BY PRODUCT, 2021-2030 (USD BILLION)
TABLE 85. SAUDI ARABIA DIGITAL SIGNAGE MARKET VALUE, BY END USER, 2021-2030 (USD BILLION)
TABLE 86. UAE DIGITAL SIGNAGE MARKET VALUE, BY OFFERING, 2021-2030 (USD BILLION)
TABLE 87. UAE DIGITAL SIGNAGE MARKET VALUE, BY PRODUCT, 2021-2030 (USD BILLION)
TABLE 88. UAE DIGITAL SIGNAGE MARKET VALUE, BY END USER, 2021-2030 (USD BILLION)
TABLE 89. REST OF MIDDLE EAST AND AFRICA DIGITAL SIGNAGE MARKET VALUE, BY OFFERING, 2021-2030 (USD BILLION)
TABLE 90. REST OF MIDDLE EAST AND AFRICA DIGITAL SIGNAGE MARKET VALUE, BY PRODUCT, 2021-2030 (USD BILLION)
TABLE 91. REST OF MIDDLE EAST AND AFRICA DIGITAL SIGNAGE MARKET VALUE, BY END USER, 2021-2030 (USD BILLION)
TABLE 92. ISEMC (HHSD TECHNOLOGY) : FINANCIALS
TABLE 93. ISEMC (HHSD TECHNOLOGY) : PRODUCTS & SERVICES
TABLE 94. ISEMC (HHSD TECHNOLOGY) : RECENT DEVELOPMENTS
TABLE 95. KONINKLIJKE PHILIPS N.V.: FINANCIALS
TABLE 96. KONINKLIJKE PHILIPS N.V.: PRODUCTS & SERVICES
TABLE 97. KONINKLIJKE PHILIPS N.V.: RECENT DEVELOPMENTS
TABLE 98. VOLANTI DISPLAYS: FINANCIALS
TABLE 99. VOLANTI DISPLAYS: PRODUCTS & SERVICES
TABLE 100. VOLANTI DISPLAYS: RECENT DEVELOPMENTS
TABLE 101. LG ELECTRONICS: FINANCIALS
TABLE 102. LG ELECTRONICS: PRODUCTS & SERVICES
TABLE 103. LG ELECTRONICS: RECENT DEVELOPMENTS
TABLE 104. SONY CORPORATION: FINANCIALS
TABLE 105. SONY CORPORATION: PRODUCTS & SERVICES
TABLE 106. SONY CORPORATION: RECENT DEVELOPMENTS
TABLE 107. SAMSUNG ELECTRONICS CO. LTD.: FINANCIALS
TABLE 108. SAMSUNG ELECTRONICS CO. LTD.: PRODUCTS & SERVICES
TABLE 109. SAMSUNG ELECTRONICS CO. LTD.: RECENT DEVELOPMENTS
TABLE 110. PANASONIC CORPORATION: FINANCIALS
TABLE 111. PANASONIC CORPORATION: PRODUCTS & SERVICES
TABLE 112. PANASONIC CORPORATION: DEVELOPMENTS
TABLE 113. PLANAR SYSTEMS: FINANCIALS
TABLE 114. PLANAR SYSTEMS: PRODUCTS & SERVICES
TABLE 115. PLANAR SYSTEMS: RECENT DEVELOPMENTS
TABLE 116. NEC CORPORATION: FINANCIALS
TABLE 117. NEC CORPORATION: PRODUCTS & SERVICES
TABLE 118. NEC CORPORATION: RECENT DEVELOPMENTS
TABLE 119. VIEWSONIC CORPORATION: FINANCIALS
TABLE 120. VIEWSONIC CORPORATION: PRODUCTS & SERVICES
TABLE 121. VIEWSONIC CORPORATION: RECENT DEVELOPMENTS
