In order to estimate the present size of the eye tracking market, the study covered four primary actions. To gather data about the market, as well as its parent and peer markets, in-depth secondary research was conducted. The following stage involved conducting primary research to confirm these conclusions, hypotheses, and sizing with industry experts throughout the value chain. Two methodologies were utilised to approximate the overall market size: top-down and bottom-up. The size of the market for each section and subsegment was then estimated using data triangulation and market breakdown.
Several data triangulation techniques, in addition to top-down and bottom-up approaches, have been used throughout the market engineering process to estimate and validate the size of the eye tracking market and other dependent submarkets included in this study.
The global market has been divided into a number of segments and sub-segments once the overall market size was determined using the estimation procedure previously described. Where appropriate, market breakdown and data triangulation techniques have been used to complete the overall market engineering process and produce precise statistics for all segments and subsegments. The information was triangulated by looking at a number of variables and patterns found in the supply and demand sides of the retail, advertising, consumer electronics, healthcare, research labs, transportation, automotive, defence, and aerospace verticals, among other industries.
Eye Tracking Market based on Type:
- Head Mounted Eye Tracker
- Remote Eye Tracker
Eye Tracking Market based on Application:
- Assistive Communication
- Academic Research
- Consumer Behavior Research
- Usability Testing
Eye Tracking Market based on Distribution Channel:
- Retail
- Automotive
- Healthcare
- Military & Aerospace
- Others
Eye Tracking Market based on Geography:
- North America
- US
- Canada
- Europe
- Germany
- UK
- France
- Italy
- Spain
- Rest of Europe (RoE)
- Asia Pacific (APAC)
- China
- Japan
- India
- Australia
- South Korea
- Rest of Asia Pacific (RoAPAC)
- Latin America (LATAM)
- Brazil
- Argentina
- Rest of South America
- Middle East and Africa (MEA)
- UAE
- Turkey
- Saudi Arabia
- South Africa
- Rest of Middle East & Africa
In 2021, the optical tracking sector held the highest revenue share of over 52.00%, making it the market leader. The ability of optical tracking systems to record both active and passive motion of an entire body allows VR to obtain more positional data about the user, which is driving up demand for these systems in VR and AR. Moreover, nothing other than cables need to be attached to the object being tracked in order to use the optical tracking system. A physical connection between the monitored object and the actual surroundings is not necessary. It is also possible to track many entities simultaneously with optical tracking.
From 2022 to 2030, the eye-attached tracking subsegment is predicted to increase at the quickest rate. Similar to contact lenses with magnetic or mirror sensors built in, eye-attached capturing devices maintain visual tracking even when the user’s head moves. It is capable of tracking horizontal, vertical, and torsion directions of visual movement. The healthcare, research, retail, and consumer electronics industries would all benefit greatly from an eye-attached vision capturing device since it maintains visual capture even when the user moves their head slightly or initiates movements.
In contrast, the Electrooculography (EOG) method uses electric signals from contact electrodes applied to the skin surrounding the eyes to identify and monitor movements in vision. Even with closed eyes, tracking vision in low light conditions is possible thanks to the EOG technology. The approach is useful for studying how people behave when they sleep. Nevertheless, the optical tracking system, which plans to use infrared technology to detect gazing, has a more precise sight gaze recognition capability than the EOG system.
In 2021, the hardware segment held a dominant market share of 60.01%. Over the course of the projection period, the software category is anticipated to develop at the quickest CAGR. Depending on the tracker’s characteristics, the vision capturing system’s hardware and software components change. A head-mount vision capturing system with cameras and sensors, eye-tracking glasses or lenses, and an external or internal storage device for recording and storing the data acquired by the vision trackers are the hardware components in the case of eye-attached tracking. Conversely, the head-mounted system provides the data to a remote PC where the software is integrated.
This makes it possible for researchers to gather excellent eye-tracking data in a range of settings. Results from analytical instruments are put to different uses after being filtered and processed. In the field of medicine, for example, the data analysis is employed to investigate a wide range of neurological and psychiatric disorders, including schizophrenia, Parkinson’s disease, obsessive-compulsive disorder (OCD), attention deficit hyperactivity disorder (ADHD), and autism spectrum disorder (ASD). The analysed data is utilised in the automobile industry to improve the Human Machine Interface (HMI) system and for other uses, like warning the driver when they are not paying attention to the road.
In 2021, the remote category held the highest revenue share of over 62.00%, making it the market leader. The responders must be stationary in front of the ETD in order to participate in remote/screen-based vision tracking. On the other hand, mobile vision trackers are fixed to respondents’ heads so that they can record their eye movements continually even when they are not moving their heads or moving. For a 2-dimensional study, a remote sight capture device is used to analyse respondents’ behaviour or view an object; a 3-dimensional study could need a more complex setup.
Conversely, mobile trackers are utilised in situations when the participants must have unrestricted movement, such as when examining consumer behaviour or when a three-dimensional view of the object is required. Over the course of the projection period, the remote tracker system sub-segment is expected to maintain its dominant market share, having accounted for a bigger portion of revenue in 2021. However, from 2022 to 2030, the mobile tracking system subsegment is expected to expand at the quickest compound annual growth rate (CAGR). This is mostly because vision tracing technology is becoming more and more popular in commercial applications.
In 2021, the healthcare sector held a dominant market share of almost 25.00%. In the beginning, gaze capturing in healthcare was restricted to a computer interface for patients with various communication problems and mobility impairments. Nonetheless, the technology is being incorporated into gaming consoles and consumer electronics more and more. The market has been segmented based on application, including consumer electronics, retail, healthcare, research, and automotive. The government and the defence industry use vision tracing systems, which is included in the others sub-segment.
With a revenue share of over 48.00% in 2021, the North American region led the market and is predicted to continue leading it over the projection period. The increased application of cutting-edge technology in the healthcare industry and research projects aimed at improving our understanding of human behaviour are two of the main causes of North America’s rapid expansion. The U.S. holds the highest revenue share in the regional market because to the widespread use of contactless biometric systems and smart sensors. The majority of innovations in the industry take place in the United States, Germany, Japan, and China, where the main players are situated. For example, Apple, Inc. purchased SensoMotoric Instruments, a German business that specialised in augmented reality and eye tracking, in June 2017. Apple Inc. hopes to develop AR and VR platforms through these purchases. One such platform is ARKit, an AR framework that merges digital objects and information with the surrounding environment and is included into iOS 11. Over the projection period, the regional market in Asia-Pacific is anticipated to see the quickest CAGR. Growing use of vision tracing, especially in consumer electronics, is expected to drive substantial market expansion in China, Japan, and India.
Some of the major players operating in the global eye tracking market are:Tobii AB (Sweden),SR Research Ltd. (Canada),Seeing Machines (Australia),EyeTracking Inc. (U.S.),Ergoneers GmbH (Germany),Pupil Labs GmbH (Germany),PRS IN VIVO (U.S.),Lumen Research Ltd. (U.K.),BIOPAC Systems Inc. (U.S.),EyeTech Digital Systems, Inc. (U.S.),FOVE, Inc. (Japan),GAZE INTELLIGENCE (Canada), Gazepoint (Canada),iMotions (Denmark), LC TECHNOLOGIES (U.S.),Mirametrix Inc. (Canada), Noldus Information Technology (Netherlands), Smart Eye AB (Sweden), SMI GROUP (Germany).
- This report illustrates the most vital attributes of the Eye Tracking Market, which are driving and providing opportunities.
- This research gives an in-depth analysis of the Eye Tracking Market growth on the basis of several segments in the market.
- This report presents the predictions of the past and present trends of the Eye Tracking Market.
- This study also presents the competitive analysis, such as key strategies and capabilities of major players of the Eye Tracking Market.
