IHR Insights provides exhaustive research-based innovative and creative contents for both content marketing and web content marketing that ensures better lead generation, enhances lead conversions and business to business (B2B) sales.
Research Content
Content Marketing is a digital marketing strategy of reaching out to a clearly defined or target audience with compelling and fact-based valuable marketing content to engage them, build relationships, boost sales, and ultimately ensure resounding business success. This mission-critical marketing and growth ensuring method is appropriate for every industry and has a substantial impact on the customers or audience decision-making process. Some of the benefits of content marketing are enlisted below-
- Helps in building and amplifying brand awareness
- Increases website traffic, generates leads and improves conversions
- Aids in economically boosting the sales by reaching out even to the targeted customers who avoid or ignore the annoying conventional marketing methods
- Ensures higher return of investments (ROIs)
- Augments other marketing tactics like search engine optimization (SEO), social media, Public Relations
- Supports customer support team and enhances productivity of sales team
In-depth research is the foundation of a high quality, reliable and strong content marketing strategy. Exhaustive research is essential for the development of highly educational, valid, scientifically interpreted, trustworthy and authoritative marketing contents equipped with several scientific evidence, statistics, and opinions of experts or leaders of that industry. Extensive content market research is also essential for choosing or deciding on the best possible marketing route, the customers to be specifically targeted and the type of content format that can ensure consistency, constant customer engagement, increase business appeal and positively influence customers decision, and build a loyal community for the business organization.
IHR’s content marketing research services consist of
- Conducting comprehensive market research studies and providing reliable research-based data for all formats of marketing content generation.
- Designing and developing attractive and informative Business2Business (B2B) marketing contents (White papers or Case Studies or newsletters or thought leadership papers) and website contents (Articles or Blogs or Videos) that will highlight the features of the clients’ unique and novel offerings, competencies, and capabilities of the firms.
- Uploading/posting the various marketing content formats like White papers into IHR website to consolidate it into an easily accessible massive renowned digital marketing content library and tagging the vendor’s marketing contents like Whitepapers into appropriate, new market research studies to expose it to a wider customer base or to enhance its online visibility.
Content Market Research Formats
Whitepapers
The clear, concise, distinctive informational and authoritative sales and marketing document or whitepapers have emerged out to be a highly influential content marketing strategy that promotes and educates the potential customers of a company about their differential or innovative products, technology, services, and others. These are persuasive problem-solving guides that introduce an improved or superior solution with the help of the firm’s offering to a trending, unmet issue or challenge based on facts, secondary research, insights of Key opinion leaders (KOLs) and evidence. The white paper provides technical evidence about the company’s novel offering to influence the current and potential customers’ or investors’ decisions but does not include any obvious sales pitch.
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Case Studies
A case study is an in-depth, multi-faceted evidence or data-backed research that proves the efficiency of a business organization’s product or service in real-life settings. The structured problem and solution format or case study which is hailed as an effective content marketing or campaigning tool usually identifies a situation, recommends the solutions, narrates the procedures followed or actions implemented in response to the situation, describes the post-procedural effects or after-effects of the implemented actions and highlights the factors that led to the failure or success of the response to that situation. Case studies that provide practical examples and insights, are used by the firms to clarify, and increase awareness about their product or service to their potential customers.
Newsletters
Newsletters are informational product or service-focused standalone promotional emails or large-scale marketing campaigns to a subscriber list. These easy to create, impressive and affordable digital marketing tool promotes products or services of a company by creating individual touch points with the mail subscribers. Newsletters help companies to demonstrate their authority, expertise about their offerings and to keep the customers up to date on the company’s key developments.
Thought leadership papers
Thought leadership papers are the short-form articles that communicates to customers deeper level experience-based values, insights and neutral opinions and demonstrates the expertise, credibility, and authority of the author in the niche market or field. These articles that can convey an impactful, powerful, and memorable message to already existing or potential customers have emerged to become the robust foundation of today’s content marketing strategies to increase brand visibility.
Content Market Research Formats
Articles
Article, as a piece of business communication or writing is one of the oldest tools of cost-efficient inbound marketing strategy. Strategically planned article marketing campaigns are used to generate interest and promote specific websites, to create backlinks to the website and facilitate climbing up of search engine rankings, to attract new customers to the site, to engage the existing customers and to create opportunities to increase sales of the products or services showcased in the website.
Blogs
Business blogs have emerged to be one of the most economical and viable marketing channels or marketing tactics to increase online visibility of a business and ensure its profitable growth. Information based blog marketing helps to engage the existing and potential consumers or customers and gain their trust and credibility, to build and drive traffic to the specific website, to generate new business leads, increase the conversion rate and add more revenue streams to the business and to improve search engine rankings or in search engine optimization (SEO).
Videos
Video marketing is a powerful digital marketing tool used by businesses of all sizes to promote their brand, products, or services. The extremely versatile video contents in the form of product demos, webinars, presentations, vlogs, testimonials, interviews, events, and others can be used to educate and engage a larger set of audience, to promote and establish the authoritative leadership of the company in the market and to increase brand exposure and awareness, website traffic, and sales opportunities for the firm.
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